Rule 0101
Focused by design
One product. One job. Done well.
Every product solves one problem with conviction. No feature bloat, no side quests, no roadmap inflation to appease investors we don't have.
Independentsoftwarefortheageofintelligence.
Durga Digital is a product studio shipping AI-native tools — from dating analytics to personal finance. Focused products, fair pricing, built by hand.
Now shipping — MatchData
Sydney, Australia
AI-native product work
↓
Now shipping / MatchData✦
Early access / Jesse AI✦
In development / Jetworth✦
100% self-funded✦
No VC. No burn. Just products.✦
Built in Sydney, Australia✦
AI-native from day one✦
Now shipping / MatchData✦
Early access / Jesse AI✦
In development / Jetworth✦
100% self-funded✦
No VC. No burn. Just products.✦
Built in Sydney, Australia✦
AI-native from day one✦
A small catalogue of useful things.
Focused tools that do one thing well. No feature bloat, no subscriptions you'll forget about, no VC pressure dictating the roadmap.
Index / 02Updated Apr 2026
Live
MatchData
Decode your dating data.
A privacy-first analytics platform for Hinge and Bumble. Upload your data export and get AI-powered insights into match rates, ghost rates, and what's really holding your profile back.
- 01Match & ghost rate analysis
- 02AI-powered recommendations
- 03100% client-side processing
Early Access
Jesse AI
Your personal brand, amplified.
An AI operating system for creators. Draft content, schedule posts across every major platform, and grow your audience — all from one focused workspace.
- 01AI content generation
- 02Multi-platform scheduling
- 03Audience analytics
Coming soon— stay tuned
Open Beta
Jetworth
Know your numbers.
A personal net worth tracker and wealth planner. Track assets, monitor growth, and plan your financial future with clarity — without handing your data to a fintech.
- 01Asset tracking
- 02Growth monitoring
- 03Financial planning
Coming soon— stay tuned
In Development
Conclude.fyi
Turn user feedback into decisions.
A product feedback tool that captures customer signals, clusters them by theme, and surfaces what actually matters next — so product teams stop guessing what to build.
- 01Unified feedback capture
- 02AI-powered clustering
- 03Priority signal surfacing
Coming soon— stay tuned
The rules we won't break.
Three principles guide every product decision we make — from the first wireframe to the pricing page to the way we talk about our work.
Rule 0202
Fairly priced, always
Pay fairly. Own forever.
Good software shouldn't require a subscription you'll forget about or a pricing page that requires a calculator. We ship transparent pricing — no dark patterns.
Rule 0303
Built to last
Durable over trendy.
We use proven technologies, keep our codebases lean, and treat AI as a tool — not a replacement for craft. Less complexity, fewer bugs, software that ages well.
Hire the same brain that ships our products.
Three focused engagements — from a fast codebase review to a full audit with hands-on execution. No retainers, no account managers, no fluff.
2–3 days
Quick Codebase Review
Fast, expert feedback on what matters most.
$500–$800 AUD
A focused review that surfaces the biggest issues in your codebase — without a calendar dance.
- High-level codebase review
- Architecture scan
- Top 5–10 issues identified
- 10–15 min Loom walkthrough
- Written bullet-point summary
- No calls required
Direct checkout via Stripe
Most Popular
5–7 days
Architecture & Engineering Audit
De-risk your system before it breaks at scale.
$5,000 AUD
A deep written audit of your architecture, performance, and engineering practices — with a prioritised roadmap you can act on.
- Deep architecture review
- Scalability and performance risks
- Code structure and maintainability
- DevOps / infrastructure review
- 10–20 page written report
- 45–60 min Loom walkthrough
- Prioritised action roadmap
- 1–2 calls
Payment link sent after qualification
1–2 weeks
Audit + Execution Sprint
Not just what to fix — I help you fix it.
$8,000 AUD
Everything in the Audit tier, plus hands-on implementation on the most critical areas we identify together.
- Everything in the Audit tier
- 3–5 days of hands-on implementation
- Focused on 1–2 key areas from audit
- Async support during sprint
- Final validation + wrap-up
Payment link sent after qualification
All engagements run by Aashiq Durga personally. Invoices via Stripe. Response within 24 hours, always.
Built with intention.
Durga Digital is an independent product studio based in Australia. We design and build AI-native software tools for everyday problems — dating analytics, creator operations, personal finance, and the kind of utilities people actually reach for.
Every product we ship is focused, affordable, and built to a standard we'd want to use ourselves. We don't chase trends. We find a problem worth solving, then build the simplest tool that solves it well — with AI where it helps, and without it where it doesn't.
Our commitment is straightforward: build useful things, price them fairly, and support the people who use them — without the extraction economy playbook.
Aashiq Durga
Product designer · engineer · lone operator
Let's build something real.
Early access, feature requests, press, partnerships, or just a conversation about building in the age of intelligence — we read every message.